Pei Wei is a national fast-casual Pan-Asian restaurant based in Scottsdale that offers a menu of fresh, wok’d-to-order dishes featuring flavorful, hand-cut ingredients. Pei Wei owns and operates 200 restaurants in 21 states.
In September 2015, Pei Wei aimed to strengthen its hometown roots with a cause related initiative to benefit the local Phoenix community. Passionate about the cause of food insecurity, Pei Wei sought the public relations services of The James Agency to create a strategy and develop key community partnerships to help combat hunger locally. Following a successful Hunger Action Month campaign, Pei Wei hired The James Agency as its national public relations agency of record to handle PR strategy, media relations and crisis communications.