Marriott International is a leading global lodging company with nearly 6,000 properties in 120 countries. Following its acquisition of Starwood Hotels, Marriott planned a Corporate Partnership Conference in Phoenix, AZ to introduce a group of top national and international meeting and event planners to the eight new brands in its portfolio. To demonstrate the uniqueness of each brand, Marriott wanted to produce a fashion show aligning each hotel with a fashion label that shared the same style and target audience.
Based in Bethesda, MD, Marriott needed to partner with an agency that had boots on the ground in Phoenix to execute the fashion show. Because of its success planning a grand opening event and runway show to debut Marriott’s first Moxy hotel in the U.S., Marriott sought the event planning and management services of The James Agency (TJA) team. TJA recommended a strategic partnership with Phoenix Fashion Week (PHXFW) and handled all aspects of production for the show. TJA worked closely with the Marriott and PHXFW teams to manage model selection, styling, hair and makeup, source a DJ and live trumpet player to provide musical accompaniment, coordinate lighting and AV needs, compile a run of show document and provide on-site management during the rehearsal and runway show.