Superfly wanted to launch a three-day event called Lost Lake Festival in a new market: Phoenix. While the Valley was a prime location, it had never been home to a festival of this magnitude. The introduction and rollout required a campaign that would help build awareness for the event without giving prospective attendees sticker shock.
TJA developed a strategic media plan using in-depth analytics and insights into the buying habits of Valley residents. After identifying target audiences, we built personas that guided all media buys and the creation of marketing materials. We then launched a successful teaser campaign and used flexible spends, matching the behaviors of prospects and capitalizing on peak ticket-buying times. High-impact out-of-home placements like billboards, sidewalk stencils and airport signage built anticipation for the event and drove ticket sales. On social, hyper-targeted Facebook canvas ads and Snapchat geofilters provided immersive ad experiences. We then supported the event with a final media push that targeted last-minute buyers and encouraged day-of purchases.
$1,142,480 of negotiated media placement
in added value
More than 1 out of 3 purchases
driven by TJA digital media
Lost Lake Festival
Paid Social Media
Campus Door Hangers