We kicked off 2017 by adding some killer talent to the TJA team. One was none other than our senior media buyer and strategist, Katie Terrazas. Keep reading to get to know a little bit more about the newest member of our media department.
Where did you grow up?
What got you interested in the marketing/advertising agency?
I have always been fascinated by consumer behavior. Why do people purchase the things they do? What inspires people to purchase things in the way they purchase them? What things can be done to influence consumer purchase behaviors? Media strategy is very much about knowing the consumer, how and why they spend money. This fascination led me toward pursuing my career in media buying and strategy
What is your favorite part about your job?
My favorite part is the constant change. It is so interesting to keep up with all the new forms of media, and the way that people interact with them. TV is a great example of this. When I first started in media, you could only buy 30-second spots on network and cable stations. Those TV spots were only targeted by age and market. Today, you can by TV in so many different ways because people watch TV differently. Many people watch streaming TV and TV clips, and now these :30 TV spots can by targeted by age, interests, income level and zip code. I can only imagine how someone will be watching TV in future, and I am curious to see what comes next.
What do you know now that you wish you knew at the start of your career?
It is impossible to know everything, and it is boring to be the smartest person in the room. Keep researching everything you are curious about and work with people who are smarter than you. They will make you a better person.
What are some tools you use everyday that are specific to your role at TJA?
Excel/Numbers. There are a lot of fancy media math formulas.
What’s trending now in your department? What do you see happening in the future?
Digital media consumption will continue to grow. I believe that streaming video/ TV subscriptions will continue to increase and will be the way most people consume TV. I see that in the future TV networks will feel pain that newspapers felt and continue to feel.
What kind of work were you doing prior to TJA?
I have been in media buying/planning for more than 12 years working with many different clients. I’ve been fortunate to work with great companies like, Chase Bank, Peter Piper Pizza, Honda, Acura, Hyundai, McDonald’s, Dean Foods, Fuddruckers, and many more.
What would you tell someone who wants to start a career as a media buyer & strategist?
I hope you like math. Media is more math than you would think!