Digital Marketing Case Study | Spinato's Pizzeria

Digital Marketing Case Study

THE COMPANY

Spinato’s Pizzeria is a family establishment with a saucy personality. Founded in 1974, the business is known for crafting delicious, Chicago-style pizza with famous sauce. With tradition as its root, it’s no surprise Spinato’s has expanded into five full-service restaurants, a grab-n-go market and retail products in stores nationwide.

THE CHALLENGE

Where 10 years ago consumers stuck to their favorite restaurants or asked friends for recommendations, today they have shifted to the digital ecosystem to search and discover new restaurants at moments of high intent – when customers want food or information right then and there. As a locally-owned family business, it’s difficult for Spinato’s to compete against national chains such as Pizza Hut, Papa John’s and Domino’s on search engines, social media, review sites, apps and other digital markets where customers seek out information.

THE SOLUTION

TJA identified the hundreds of high intent moments that potential Spinato’s customers experience throughout every day to build a customer journey map and micro paid digital campaigns that align to each moment. We then used creative design and messaging that matched the context of these moments to speak directly to the consumer. This narrow optimization, using local signals, is something national competitors cannot take advantage of, giving Spinato’s a leg up in local markets despite having a significantly lower ad spend.

THE RESULTS

0
%
year-over-year increase in clicks from paid Google search ads
0
%
year-over-year increase in impressions from paid Google search ads
0
Facebook 'Likes' from paid campaigns over 90 days
0
new email Opt-Ins from paid campaigns over 90 days
Spinato's Pizzeria Logo

CLIENT

Spinato’s Pizzeria

SERVICES

Google Search Ads
Google Display Ads
Google Remarketing
Facebook Like Campaign
Facebook Ads
Sponsored Instagram Posts
Search Engine Optimization
Email Marketing
Public Relations
Social Media
Branding
Web Design
Environmental Design
Packaging
Print