Spinato’s Pizzeria is a family establishment with a saucy personality. Founded in 1974, the business is known for crafting delicious, Chicago-style pizzas with a famous sauce. A company rooted in tradition, it’s no surprise Spinato’s has expanded to five full-service restaurants, a grab-n-go market and a nationwide retail presence.
While Spinato’s has been a Valley mainstay for over four decades, they didn’t offer online ordering until July 1, 2016. This was a great opportunity to gain new customers and streamline processes, but also came with challenges. Spinato’s was now going up against national brands and local restaurants that offer online services, competing for clicks in a saturated digital space.
TJA started by targeting Facebook users in each restaurant’s delivery zone. Repeat business was driven by remarketing to people who had visited the Spinato’s website, current Facebook fans and the email list within Facebook. Google Remarketing ads capitalized on web traffic and users from the Spinato’s email list. Search ads captured conversions from micro-moment searches like ‘pizza near me’ while conquest campaigns cut into branded competitor searches. For new users, TJA served ads with engaging messaging and visuals while providing an incentivized online offer.
Google Search Ads
Google Display Ads
Facebook Like Campaign
Sponsored Instagram Posts
Search Engine Optimization