Moxy Hotels is Marriott International’s provocative new lifestyle brand. First debuted in Milan in September 2014, Moxy Tempe was the first Moxy hotel to open in the United States and the second to open in the world.
Newport Beach, California-based hotel management company, Twenty Four Seven Hotels, selected The James Agency as the local public relations agency of record to introduce Moxy Tempe to the Phoenix market. TJA conceptualized, planned and managed two launch events: an exclusive media preview and an invite-only Italian-inspired grand opening event in partnership with Phoenix Fashion Week. TJA handles ongoing PR and social media efforts for the hotel.