Digital Marketing Case Study | Hotel Valley Ho Scottsdale

Digital Marketing Case Study

THE COMPANY

A Downtown Scottsdale landmark since its original debut in 1956, Hotel Valley Ho is the definition of “hip.” Classic mid-century design and modern conveniences make it a top destination for business and leisure travelers alike. The full-service VH Spa, award-winning restaurant ZuZu and two pools are all mainstays at the property.

THE CHALLENGE

Hotel Valley Ho remains a signature destination in Scottsdale, offering unique mid-century experiences to locals and visitors alike. While the hotel consistently boasts strong booking numbers, The James Agency worked with the property to help maximize the profitability of reservations.

THE SOLUTION

TJA developed digital executions that bypass revenue-reducing OTA booking websites. By paying attention to feeder markets, strategic locations were given increased bid modifiers on search. TJA utilized RLSA on Google to earn repeat business from current customers. Google Display ads garnered thousands of high-impact impressions, followed up by remarketing ads that kept Hotel Valley Ho front and center. TJA carried the remarketing approach through to Facebook, increasing top-of-mind awareness and maintaining a consistent brand presence across all platforms.

THE RESULTS

$
0
in room revenue
$
0
per average booking
0
%
return on ad spend
0
%
increase in revenue

CLIENT

Hotel Valley Ho

SERVICES

Google Search Ads
Google Display Ads
Google Remarketing
Facebook Like Campaign
Facebook Ads
Search Engine Optimization
Direct Digital Placements
Branding
Web Design
Print