Cupcakes is a retro-style bakery serving preservative-free baked goods and specialty cakes made daily. Based in Vancouver, British Columbia, owners Heather White and Lori Joyce turned their business into a reality TV series and multi-store franchise.
Cupcakes wanted to turn its stores into an experience and play up the retro candy vibe. TJA designed packaging and window displays and created in-store merchandising pieces. We then marketed the brand through PR efforts, quarterly newsletters, banners and social media campaigns.