Capital Place is a luxury apartment community in the heart of Phoenix. The community offers residents the chance to experience the culture and convenience of a downtown lifestyle. The complex itself features high-end units with amazing on-site amenities, such as a resort style swimming pool, coffee bar, fitness center, and more.
Capital Place turned to The James Agency to get potential lessees through the door to tour the upscale units and see all the community has to offer. Capital Place wanted to focus its marketing on those looking to rent a luxury apartment in a downtown setting.
TJA implemented a digital campaign that zeroed in on Capital Place’s target audience through social media, PPC search and display ads. The tactics focused on directly speaking to qualified prospects who would be most interested in Capital Place’s amenities, lifestyle and location.
Google Search Ads
Google Display Ads
Sponsored Instagram Posts
Promoted Pinterest Pins
Search Engine Optimization