Digital Marketing Case Study | Capital Place Apartments

Digital Marketing Case Study

THE COMPANY

Capital Place is a luxury apartment community in the heart of Phoenix. The community offers residents the chance to experience the culture and convenience of a downtown lifestyle. The complex itself features high-end units with amazing on-site amenities, such as a resort style swimming pool, coffee bar, fitness center, and more.

THE CHALLENGE

Capital Place turned to The James Agency to get potential lessees through the door to tour the upscale units and see all the community has to offer. Capital Place wanted to focus its marketing on those looking to rent a luxury apartment in a downtown setting.

THE SOLUTION

TJA implemented a digital campaign that zeroed in on Capital Place’s target audience through social media, PPC search and display ads. The tactics focused on directly speaking to qualified prospects who would be most interested in Capital Place’s amenities, lifestyle and location.

THE RESULTS

>
0
targeted impressions (within a 10-mile radius of Capital Place)
0
website clicks (in one month)
0
%
increase in website traffic (from December to January)
0
%
better performance over competitive ad sets (Facebook)

CLIENT

Capital Place

SERVICES

Google Search Ads
Google Display Ads
Facebook Ads
Sponsored Instagram Posts
Promoted Pinterest Pins
Search Engine Optimization
Branding
Web Design
Social Media
Public Relations