How to Effectively Use a Transparent Background

How to Effectively Use a Transparent Background

October 12th, 2016 Posted by Graphic Design

There are countless design techniques and special effects we utilize to achieve awe-inspiring design, but a lot of them can be complicated and overwhelming. It’s important to remember that some of the most basic elements of design have the potential to do more than they seem, like the background. Just a small touch of a transparency level can create added distinction, contrast and even visual interest to your overall look. Here are few tips on how to effectively use a transparent background in graphic design.

1.) Use a transparent background to create contrast to assist with readability

transparent background hotel valley hoWhether it’s a printed flyer, a billboard or a digital design, photos are used often as a background. However, not all photographs have the perfect white space to place text in, and at times the composition or the brightness of the photograph can create some challenges in placing your text in the right position. If this is the case, a transparent background can be used to accentuate your text.

 

This technique is often found in web design. In the example to the left, a colored layer was placed as a background over an image so text could be placed right on top of the image. The colored layer helps tone down the busy-ness of the background image, improving the readability of the text.

2.) Bring more focus to a specific area

When executed properly, a transparent background can help put the spotlight on a particular part of an image. You can use the transparent layer as a background or shapes to guide the viewer’s perspective and enhance the design. This technique can really bring out a creative look to the design.

3.) Bring out a different look and feel with a color or gradient ubs-website-1

Colors can be used to tap into a certain mood, and using a transparent color background over an image can do the exact same thing. Experimenting with different colored transparencies and levels of opacity can help set the tone of your design, as you can see in the example to the right.

4.) Use white transparency to your advantage

A white transparency layer will desaturate the color beneath it to create a sense of simplicity and an airy appearance. Also, when layered above a distracting image with a lot of different elements, a white layer can help minimize the details and create a cleaner look.

5.) Show depthmsb-notecard-5x7-b

An interesting way to utilize a transparent background is to use a set of transparency layers to create a multi-dimensional design. At times, showing depth to your design can be intriguing, and this technique will definitely help show all the layers and details underneath every layer.

Using a transparent background effectively not only adds depth, but it can also be a solution to fundamental design problems like readability and contrast. Remember to use this technique sparingly, and try the design in multiple environments to ensure that it works and stays true to your design intention.

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