Copywriting Archives | The James Agency

Posts in Copywriting

10 Copywriting Tips for Advertisements

February 25th, 2016 Posted by Copywriting 0 comments on “10 Copywriting Tips for Advertisements”

Today there is constant demand for content. Whether it be on social media, the radio or the last sheet of the toilet paper roll, people are looking to be engaged. And of course for great content, you need great copywriting. …

How to Write a Compelling Call-to-Action

September 16th, 2015 Posted by Copywriting 0 comments on “How to Write a Compelling Call-to-Action”

Building a relationship can be tricky business. Too much attention and you’ve smothered them. Too little attention and they lose interest. The wrong kind of attention and…well, we’ve all seen the headlines.

Imagine your target audience as someone you’d like …

Tag Lines 101 – Be Short & Sweet…not Long & Spicy.

June 10th, 2015 Posted by Copywriting 0 comments on “Tag Lines 101 – Be Short & Sweet…not Long & Spicy.”

Writing tag lines is no simple task. Without supporting copy to hold it all together, they must stand on their own to define a brand’s positioning.. Great tag lines aren’t created overnight. They require thoughtful planning, research and just the …

The Science Behind the Perfect Headline

May 13th, 2015 Posted by Copywriting 0 comments on “The Science Behind the Perfect Headline”

David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter …

How to Write Killer Copy in 3 Easy Steps

March 18th, 2015 Posted by Copywriting 0 comments on “How to Write Killer Copy in 3 Easy Steps”

As TJA’s junior copywriter, it’s probably important that I actually know how to write well. Showing up to work every day to brainstorm clever one-liners and craft quippy sentences is truly a dream come true. They say that creatives have …

Marketing Munchies

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