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The Amazon Effect: Stealing from Amazon’s Strategic Playbook

September 18th, 2017 Posted by Advertising 0 comments on “The Amazon Effect: Stealing from Amazon’s Strategic Playbook”

Ahh…. the Amazon story. One of my favorite iterations of David and Goliath. The unstoppable Amazon strangling mom and pop shops while simultaneously disrupting big-box mainstays and obliterating everything in between. It’s an easy story to retell.

The part everyone …

5 Ways to Stay Sane in An Advertising Agency

March 28th, 2017 Posted by Advertising, TJA Talent 1 comment on “5 Ways to Stay Sane in An Advertising Agency”

It is no secret that the advertising industry is a fast paced and stressful industry. While short deadlines and high pressure situations are a part of the gig, I’ve picked up a few habits over the past couple decades that …

What to Expect When You Hire a Full-Service Agency

April 12th, 2016 Posted by Advertising, Graphic Design, Public Relations 0 comments on “What to Expect When You Hire a Full-Service Agency”

The decision to hire a full-service agency isn’t always an easy one. There are a lot of factors that go into this decision: Which agency is the right fit? Do you only want to use some of an agency’s services? …

Traditional Advertising v. Digital Advertising

February 10th, 2016 Posted by Advertising 0 comments on “Traditional Advertising v. Digital Advertising”

With a reported ad spend of $187 billion in 2015 across the US, it’s a challenge knowing where, when and to whom you should be advertising. With the ever increasing popularity and importance of digital advertising, most media buyers are …

How To Get Your Face On A Billboard

September 30th, 2015 Posted by Advertising 0 comments on “How To Get Your Face On A Billboard”

According to Texas A&M’s 2013 annual mobility study, the average Phoenician spends roughly 35 hours in traffic per year – not including their normal commute. Although that is not the best news for you and me as a commuter, it …

The Basics of Media Buying

June 17th, 2015 Posted by Advertising 0 comments on “The Basics of Media Buying”

Ad placement, media buying, strategic planning – sounds easy, right? Well, it’s not. There is a significant amount of strategy that goes into crafting a media plan for a client. The basics of any campaign are the same. Following these …

The Scheduler of Fun

November 14th, 2014 Posted by Advertising 0 comments on “The Scheduler of Fun”

That billboard you saw on your way to work today was magical. It made you relinquish all thoughts and switch your focus to its messaging. The colors, the images, the thoughtfully placed logo and, of course, the website link you …

Marketing Munchies

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